Seven Keys to Help Agents and Brokers Engage Clients on Social Media

There’s no question social media can deliver B2B results. According to a survey by IDG Media, 84 percent of C-level and VP-level buyers say they are influenced by social media during the purchase process.

Getting to those results takes commitment

Simply being on social media just doesn’t cut it anymore. For agents and brokers to transform their presence into a lead generation tool, they need to be in tune with what engages current and prospective followers. If you’re looking to increase your visibility, try these seven keys to unlock the full power of social media.

Shape a smart presence
Create a strategy that's in tune with your audience
Create content that resonates
Engage thoughtfully
Leverage paid options to maximize and target your reach
Monitor and analyze post performance
Keep up with the changes

Seven Keys to Help Agents and Brokers Engage Clients on Social Media

There’s no question social media can deliver B2B results. According to a survey by IDG Media, 84 percent of C-level and VP-level buyers say they are influenced by social media during the purchase process.

Getting to those results takes commitment

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