Social Media Trends in Insurance

Seven Keys to Help Agents and Brokers Engage Clients on Social Media

There’s no question social media can deliver B2B results. According to a survey by IDG Media, 84 percent of C-level and VP-level buyers say they are influenced by social media during the purchase process.

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Getting to those results takes commitment

Simply being on social media just doesn’t cut it anymore. For agents and brokers to transform their presence into a lead generation tool, they need to be in tune with what engages current and prospective followers. If you’re looking to increase your visibility, try these seven keys to unlock the full power of social media.

  • Shape a smart presence
  • Create a strategy that's in tune with your audience
  • Create content that resonates
  • Engage thoughtfully
  • Leverage paid options to maximize and target your reach
  • Monitor and analyze post performance
  • Keep up with the changes

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